My article appears in NewMan Dec Issue

NewMan started in Singapore back then and expanded to Malaysia for nearly 6 years. I wouldn't say NewMan is the most popular magazine for men as it has different positioning than other magazines like international title FHM, Maxim, Men's Folio, newly released AUGUST.

New Man recognizes the male market segment whose priorities include family or marriage, career, home improvement and health. The magazine showcases pictures of beautiful sophisticated women, fashion, gadget tips as well as adventure, travel,car reviews,etc all lifestyle related.The magazine aims to fulfill the needs of the target demographic unlike tons of sexy revealing hot chicks pictures like FHM has.

And of course there are still plenty of room to improve and making it a fruitful magazine. I believe Richard will be playing that role well. Welcome on board dude after I left! ;)

NewMan's Dec Cover featuring MTV VJ, May Wan



Weekender: Soul to Seoul



text & photo by Ivy Chee ;)