Showing posts with label tourism Western Australia. Show all posts
Showing posts with label tourism Western Australia. Show all posts

Monday, April 19, 2010

The Extraordinary Taxi Ride's Winning Passengers

The Extraordinary Taxi Ride has officially hit the road on an epic 9-week journey around Western Australia and we’ve got 11 pairs of passengers coming along for the ride. Part of them are winners from Singapore and Malaysia.



Visit the official website, click here.

Wednesday, April 7, 2010

The Extraordinary Taxi Game


Winners' announcement has been made for the competition to select the passenger for the Extraordinary Taxi Ride campaign for both Singapore and Malaysia.

Over 300 entries received from Singapore for the Extraordinary Taxi Ride.

33 year old Ms Ong Jing Yi, an insurance agent and mother of two, is Singapore's passenger for the Extraordinary Taxi Ride - the first campaign to be launched under the State's new tourism brand: Experience Extraordinary.


In a ceremony held in Singapore on 30 March at the Shangri La Hotel attended by the travel trade and media, Ms Ong was presented with her award by Western Australia's Tourism Minister Elizabeth Constable.

Mother to 5-year old and 3-year old boys, Ms Ong will be accompanied by her brother Jason for the journey which starts from 29 April to 5 May. The Singaporean winner and her brother are one pair out of 11 couples from Australia, Malaysia, New Zealand, United Kingdom and Germany joining driver Doug Slater in the Extraordinary Taxi Ride commencing 9 April til 14 June.

Currently there are prizes to be given away when you play the Extraordinary Taxi ride game - phase 2 of the campaign. It's simple - complete the jigsaw, correct answer some multiple choice questions and fill in the blank to a question. Remember to submit your entry so that we know how to contact you! Contest ends 11th April. So hurry!

There are 20 prizes to be given away each to Singapore and Malaysia winners! Prizes are best Perth land package for 2, taxi vouchers for Singapore and shopping vouchers for Malaysia. For more info., just log on to www.bethepassenger.com

Monday, February 22, 2010

Be the extraordinary passenger!




I am currently working on this campaign which has taken enormous amount of time to coordinate and get it done. It has been launched this morning and I think it's pretty interesting idea to run after the best job in the world campaign in late 2007.

The campaign is targeting at 2 markets which is Singapore and Malaysia. Basically we're looking for a passenger with his/her companion to embark on an extraordinary taxi ride on a record-breaking journey of a lifetime in Western Australia! The journey worth $20,000/ RM45,000!

For playing your part, you will achieve fame, fun, and maybe - a fan club without paying a cent!

You and your companion will be personally driven by Western Australia’s most talented taxi driver around Western Australia, travelling through some extraordinary places, taking in some of the most extraordinary sights and experiences on earth!

We are looking for someone who is able to tell a good story, share a joke, and not be shy about playing up for the camera as you could end up on TV.
If you think you have what it takes to be part of this historic journey, nominate yourself for this extraordinary taxi ride!

Closing date: 5 March 2010