I went to Sunway Convention Center for the Schwarzkopf event last night. I wouldn’t say the event is exciting however is more useful for hair stylists to know the latest trend in hair industry sharing information by the guru. And the purpose for introducing IGORA Imagine colour trend collection is to invite leading names from outside the world of hair to lend their vision to creating directional looks for use in salons.
At the event, Schwarzkopf invited celebrity Japanese hair colorist Ms. Mutsumi Kurahashi of ZA/ZA International, Japan to colour and coiffure the models and catwalk which interpreted the vision for the Asian context to stunning effect.
I was amazed looking at the hair style and color that carried out the charisma of Asian gals at the hair show. However the models for the hair show are mediocre, they’d have found some professional or real models. Anyway I understand that it’s hard to find people to be the experiment. After all, it’s a hair show not a fashion show.
Some information about IGORA & Schwarzkopf:
• The first IGORA Imagine offering has been created with international make up artist Tyron Machhausen whose dynamic use of colors has made him one of the hottest names on the international make up scene.
• Schwarzkopf Professional’s inspiration for the extraordinary palette for the hair colour world came from channelling ideas from other artistic disciplines resulting in dazzling shades and colour combination that were drawn from the world of art and design.
• The collaboration of Tyron Machhausen and Schwarzkopf Professional for Igora Imagine 2008 created two themes: Rebel Mix and Urban Fairy where the playful approach to colour and the synergy between hair and make up have come together.
• Tyron Machausen also inspired two IGORA cendre-auburn shades, a delicious and totally unique series of almonds/caramels executed in flawless cool tones. The new colours, coded as 6-16 and 8-16 perfectly capture the upcoming trend for pure crisp new tones.
According to the Managing Director of Schwarzkopf Professional Malaysia Mr. Stefan Zimmerman, the brand will be rolling out the new vibrant shades, and the coloring techniques used to achieve the looks to stylists across nationwide.
More information, check out: www.schwarzkopf-professional.com
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