Royal Caribbean International is running a campaign across Asia and proudly running on AsiaOne Network targeted site - homepage and Relax for a period of 4 weeks.
Users can build their Dreamship and have everything they wish for on a ship and stand a chance to win a cruise on Royal Caribbean. A "Dreamship Builder" website has created as part of its ongoing 'Nation of Why Not' brand campaign to build brand awareness and create interest in its renowned innovative ships.
Ever wonder what other cruise operator who still strongly believe in traditional media would do to encounter the challenge as online ad is promisingly growing.
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